Author Archives: Jacob Luecke

Year 2 — Governor Eric Greitens talks progress and challenges

In September of 2015, Eric Greitens turned heads in Missouri when he stood in a St. Louis suburb and announced he was running for governor. “We need a political outsider to move Missouri forward,” he said that day, drawing a contrast to “the career politicians and lobbyists who are ruining our state.” At the time, Greitens was an experienced leader

Read more

Site selection gets computerized

In 1971, this magazine dedicated the June issue to highlighting economic development efforts happening across Missouri — including an innovative use of primitive computer power. At the time, economic development was already a very competitive field. “The businessman searching the nation for a new plant location or expansion site finds the welcome mat out and doors open everywhere he turns,”

Read more

Do you really know your market? 

The key to marketing is knowing your audience. Unfortunately, this is no easy task since audiences are always changing. One of the most powerful tools for identifying and understanding your company’s audience comes from a company called Esri. This company views the market as a tapestry of people who have different needs, desires and preferences. The system Esri developed divides

Read more

The win-win of virtualization

Every business owner, large and small, knows that time is money. Every business owner also knows that updating and maintaining IT systems can be a drain on time — and money. But it doesn’t have to be that way. Recent technological developments have made it easier than ever for companies to conduct critical system maintenance while operating in business-as-usual mode.

Read more

Rooted in Louisiana, Mo., Stark Bro’s branches out

Three years ago, the marketing team at Stark Bro’s Nurseries & Orchards Co. noticed something interesting happening on the company’s website. Every day, customers were typing “pomegranate” into the search bar. At the time, Stark Bro’s was selling about a million trees each year, but none of them were pomegranate trees. All these potential customers were being turned away. As

Read more
« Older Entries Recent Entries »