Author Archives: Jacob Luecke

Do you really know your market? 

The key to marketing is knowing your audience. Unfortunately, this is no easy task since audiences are always changing. One of the most powerful tools for identifying and understanding your company’s audience comes from a company called Esri. This company views the market as a tapestry of people who have different needs, desires and preferences. The system Esri developed divides

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The win-win of virtualization

Every business owner, large and small, knows that time is money. Every business owner also knows that updating and maintaining IT systems can be a drain on time — and money. But it doesn’t have to be that way. Recent technological developments have made it easier than ever for companies to conduct critical system maintenance while operating in business-as-usual mode.

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Rooted in Louisiana, Mo., Stark Bro’s branches out

Three years ago, the marketing team at Stark Bro’s Nurseries & Orchards Co. noticed something interesting happening on the company’s website. Every day, customers were typing “pomegranate” into the search bar. At the time, Stark Bro’s was selling about a million trees each year, but none of them were pomegranate trees. All these potential customers were being turned away. As

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Plans for Rock Island bike path prompt small-town entrepreneurship

It’s a Thursday in early June, and Kim’s Cabins in Windsor are completely booked. A group of out-of-state bicyclists is staying here, filling all three of the cabins. Owner Kim Henderson is thrilled. “It’s a little overwhelming how much traffic we’re seeing,” she said. A year ago, Henderson didn’t have space for a group this size. She had just one

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Boat industry ‘golden age’ leads to growth in Lebanon

If you’ve been thinking about buying a boat this summer, you’re not alone. Boat sales this year are the strongest they’ve been in nearly a decade. That’s led to a high tide in Lebanon, where the manufacturing economy rises and falls with the popularity of aluminum boats. “Just this year alone we saw several expansion projects,” said Brian Thompson, president

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