Category Archives: Film industry

Donut Doubles: Go inside the jelly-filled viral campaign created in Missouri

Perhaps it’s no surprise the idea came while sitting in a doughnut shop. It was February. Three Springfield advertising professionals were searching for inspiration for a new campaign. As they talked, they were also observing other customers and the doughnuts they purchased. “We started exploring an idea based on the reasoning behind which doughnut you pick,” says Dan Stewart, creative

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Film commission helps keep Missouri in the spotlight

For three decades, the Missouri Film Commission has been working to attract film investment to the Show-Me State. With increasing media diversification, growth in independent film, and the continued success of reality television, more production is happening in Missouri. Last year, the Missouri Film Commission provided assistance to 123 projects. Missouri Business asked Amy Susan, the director of marketing and

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