Tag Archives: Deep

Donut Doubles: Go inside the jelly-filled viral campaign created in Missouri

Perhaps it’s no surprise the idea came while sitting in a doughnut shop. It was February. Three Springfield advertising professionals were searching for inspiration for a new campaign. As they talked, they were also observing other customers and the doughnuts they purchased. “We started exploring an idea based on the reasoning behind which doughnut you pick,” says Dan Stewart, creative

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