Tag Archives: Ron Ricks

Southwest Airlines executive chats about innovation, growth in Missouri

In 1981, a prominent San Antonio law firm hired a young attorney to help with one of their important clients—Southwest Airlines. The young attorney, Ron Ricks, had a general fascination with flight but no previous aviation legal experience. However, Ricks’ involvement with Southwest came just as the aviation industry was beginning a massive growth period following the Airline Deregulation Act

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